Philip Kotler famous quotes

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
-- Philip Kotler

#Business #Marketing #Lifetime

The best advertising is done by satisfied customers.
-- Philip Kotler

#Done #Advertising #Satisfied Customers

Marketing is a race without a finishing line
-- Philip Kotler

#Race #Marketing #Lines

Marketing is the set of human activities directed at facilitating and consummating exchanges.
-- Philip Kotler

#Marketing #Humans

The successful salesperson cares first for the customer, second for the products.
-- Philip Kotler

#Successful #Firsts #Care

The sales department isn’t the whole company, but the whole company better be the sales department.
-- Philip Kotler

#Company

The best way to hold customers is to constantly figure out how to give them more for less.
-- Philip Kotler

#Giving #Way #Figures

The most important thing is to forecast where customers are moving, and be in front of them.
-- Philip Kotler

#Moving #Important

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
-- Philip Kotler

#Art #Business #Clever

Good companies will meet needs; great companies will create markets.
-- Philip Kotler

#Needs #Good Company #Company

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
-- Philip Kotler

#Communication #Views #Marketing

It is no longer enough to satisfy your customers. You must delight them.
-- Philip Kotler

#Delight #Enough

It is more important to do what is strategically right than what is immediately profitable.
-- Philip Kotler

#Important

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
-- Philip Kotler

#Winning #Average #Poor

The future isn’t ahead of us. It has already happened.
-- Philip Kotler

Today you have to run faster to stay in place.
-- Philip Kotler

#Running #Today #Faster

Every business is a service business. Does your service put a smile on the customer's face?
-- Philip Kotler

#Doe #Faces

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
-- Philip Kotler

#Worry #Marketing #Attention

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
-- Philip Kotler

#Numbers #Issues #Keys

The theory of marketing is solid but the practice of marketing leaves much to be desired.
-- Philip Kotler

#Practice #Marketing #Theory

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
-- Philip Kotler

#Art #Marketing #Cost

Don’t buy market share. Figure out how to earn it.
-- Philip Kotler

#Share #Figures

Authentic marketing is not the art of selling what you make but knowing what to make.
-- Philip Kotler

#Art #Knowing #Marketing

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.
-- Philip Kotler

#Income #Handsome #Return

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
-- Philip Kotler

#Winning #Offering #Target

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
-- Philip Kotler

#Smart #Benefits #Today

The internet will create the winnerand bury the laggards.
-- Philip Kotler

#Internet

Your company does not belong inmarkets where it cannot be the best.
-- Philip Kotler

#Doe #Being The Best #Company

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
-- Philip Kotler

#Responsibility #Past #Years

There is no such thing as a commodity. It is simply a product waiting to be differentiated.
-- Philip Kotler

#Waiting #Commodity

Marketing is becoming a battle based on information than on sales power.
-- Philip Kotler

#Marketing #Battle #Becoming

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.
-- Philip Kotler

#Way #Advantage #Ability

Watch the product life cycle; but more important, watch the market life cycle.
-- Philip Kotler

#Important #Watches