"Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it."

--

Source : "Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know". Book by Philip Kotler, 2003.

Philip Kotler

#Worry Quotes #Marketing Quotes #Attention Quotes

“Life is either a great adventure or nothing.”
“I will always continue to make stupid action films but I think 'V For Vendetta' is a very smart film and I think that people will feel differently about things when they see it.”
“The true gospel is radically exclusive. Jesus is not a way; He is the way, and all other ways are no way at all. If Christianity would only move one small step toward a more tolerant ecumenicalism and exchange the definite article the for the indefinite article a, the scandal would be over, and the world and Christianity could become friends. However, whenever this occurs, Christianity ceases to be Christianity, Christ is denied, and the world is without a Savior.”
“I don't think President Obama has been that revolutionary in reaching out to ethnic communities. President Reagan did a lot for the black community that people don't realize.”
“Heres the problem: Journalists just dont understand their business.”

Source : "Journos Not Quite Getting Digital Media". bigthink.com.
“Roll up your sleeves, set your mind to making history, and wage such a fight for liberty that the whole world will respect our sex.”
“Character is a journey, not a destination.”

Source : "2016 In Context: How Bill Clinton’s Presidency Spawned Donald Trump’s Candidacy" by Gil Troy, www.huffingtonpost.com. October 19, 2016.
“There is always room for coincidence.”

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