David A. Aaker famous quotes
Last updated: Sep 5, 2024
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A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.
-- David A. Aaker -
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.
-- David A. Aaker
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With Malice toward none, with charity for all, with firmness in the right, as God gives us to see the right, let us strive on to finish the work we are in, to bind up the nation's wounds.
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Art is not the spiritual side of business.
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Innovations to which we are not committed are illuminating things.
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If we can embrace the adventure and risk and equip our churches to lay down their lives and abandon their inherent loss-aversion, who knows what innovation, what freshness, what new insights from the Spirit will emerge.
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The vast majority of human beings dislike and even actually dread all notions with which they are not familiar... Hence it comes about that at their first appearance innovators have generally been persecuted, and always derided as fools and madmen.
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If you are walking with Jesus, in the Spirit, you need not fear going too far. No believer has gone as far as God wants him to go
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The greatest need of our age and of every age, the greatest need of every human heart, is to know the resources and sufficiency of God.
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A diary need not be a dreary chronicle of one's movements; it should aim rather at giving salient account of some particular episode, a walk, a book, a conversation.
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Birth is a shadow. Courage, self-sustained, outlords succession's phlegm, and needs no ancestors.
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I need to listen to chill music when I'm driving. It prevents road rage.
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