Rosser Reeves famous quotes

Last updated: Sep 5, 2024

You must make the product interesting, not just make the ad different.
-- Rosser Reeves

#Interesting #Marketing #Different
I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
-- Rosser Reeves

#Witty #Campaigns #Just Saying
What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?
-- Rosser Reeves

#Moving #Writing #Curves
Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr. Martineau says, because the visual symbols are far more significant. They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.
-- Rosser Reeves

#Effort #Purpose #Levels
Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?
-- Rosser Reeves

#Wise #Witty #Business
Unless a product becomes outmoded, a great campaign will not wear itself out.
-- Rosser Reeves

#Campaigns #Advertising #Products
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
-- Rosser Reeves

#Simple #Advertising #Cry
No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?
-- Rosser Reeves

#Business #Writing #Kids

I think a biography is only as interesting as the lives and times it illuminates.
In considering any new subject, there is frequently a tendency, first, to overrate what we find to be already interesting or remarkable; and, secondly, by a sort of natural reaction, to undervalue the true state of the case, when we do discover that our notions have surpassed those that were really tenable
That's an interesting philosophical question. When your boner goes away, is that one gone... forever?
Foxes was a movie that didn't do a lot of business but it didn't do too badly critically and eventually they offered me other things. The interesting thing was that next I tried a film called Star Man, which Michael Douglas was producing.
We have reached a strange new place in marketing when tweets become full-page print ads,
I think putting labels on people is just an easy way of marketing something you don't understand.
Babies and young children are like the research and development division of the human species, and we grown-ups are production and marketing,
Perhaps worse still is what liberal societies might do to themselves in the face of this new and different threat [of terrorism]. They begin, by small but dangerous increments, to cease to be as liberal as they once were. They begin to restrict their own hard-won rights and freedoms as a protection against the crminial minority who attempt (and as we thus see, by forcing liberty to commit suidcide, succed in doing) to terrorise society.
Each country its cost analysis is going to be different. So what we are you seeing in Syria, for example, is different than what's going on in Jordan. The maps are being rewritten.
I always said that you can use the same vehicle although the driver will change, or the same vehicle to go for the race. It's a different driver, this is exactly what's happening to the cabinet.

Rosser Reeves famous quotes

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