"Unless a product becomes outmoded, a great campaign will not wear itself out."

--

Source : Rosser Reeves (1961). “Reality in Advertising”, p.34, BookBaby

Rosser Reeves

#Campaigns Quotes #Advertising Quotes #Products Quotes

“If you're not a risk taker, you should get the hell out of business.”

Source : "Biography / Personal Quotes". www.imdb.com.
“We've had to overcome a lot in America to become a nation of progress. We still have a lot of progress to be made.”
“All of my sermons become books. I've been accused of having no unpublished thought. I encourage pastors to do that. I think there are so many great sermons that never really get circulation.”
“The essence of genius is to know what to overlook.”
“I then endeavoured to show that it is more especially in the thorough conformity with law which natural phenomena and natural products exhibit, and in the comparative ease with which laws can be stated, that this difference exists.”
“The novel is not so much a literary genre, but a literary space, like a sea that is filled by many rivers.”
“the right line of conduct is the same for both sexes, though the manner in which it is pursued, may somewhat vary, and be accommodated to the strength or weakness of the different travelers.”
“We should realize in a vivid and revolutionary sense that we are not in our bodies but our bodies are in us.”

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