"Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr. Martineau says, because the visual symbols are far more significant. They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods."

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Source : "Reality In Advertising".

Rosser Reeves

#Effort Quotes #Purpose Quotes #Levels Quotes

“Perhaps it is a human thing, to look upon such beauty and fail to encompass it.”

Source : Robin Mckinley (2010). “Pegasus”, p.118, Penguin
“You should be nicer to him,' a schoolmate had once said to me of some awfully ill-favored boy. 'He has no friends.' This, I realized with a pang of pity that I can still remember, was only true as long as everybody agreed to it.”
“Most plain girls are virtuous because of the scarcity of opportunity to be otherwise.”
“I have a dogmatic certainty: God is in every person's life. God is in everyone's life. Even if the life of a person has been a disaster, even if it is destroyed by vices, drugs or anything else - God is in this person's life. You can - you must - try to seek God in every human life.”
“If we get it right, there need not be losers.”
“Don't you open your mouth about the best!”

Source : "Richard Sherman: Rant was" by By Lateef Mungin, Steve Almasy, www.cnn.com. January 23, 2014.
“There have been two great revelations in my life: The first was bepop, the second was homeopathy.”
“The public is entitled to know whether or not I am married to Jack The Ripper.”

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