Howard Gossage famous quotes
Last updated: Sep 5, 2024
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The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.
-- Howard Gossage -
The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform.
-- Howard Gossage -
Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.
-- Howard Gossage -
I don't know how to speak to everybody, only to somebody.
-- Howard Gossage -
I have been waiting twenty years for someone to say to me: "You have to fight fire with fire" so that I could reply, "That's funny-I always use water."
-- Howard Gossage -
I long for the day when advertising will become a business for a grown man.
-- Howard Gossage
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For children is there any happiness which is not also noise?
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If you have a lemon; make lemonade.
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Most Americans don't know enough about basic economics to fill out one fortune cookie.
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The best way to make children good is to make them happy.
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What you earn depends on what you learn.
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To me there's no real difference between a fortune teller or a fortune cookie and any of the organized religions. They're all equally valid or invalid, really. And equally helpful.
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I want to make lemonade out of the lemons that were dealt to me.
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In life they're not going to serve you lemons, they're going to serve you lemonade; and I don't really like lemonade because I've got a really bad acid reflux.
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When life hands you a lemon, squeeze it and make lemonade.
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It's one thing to make lemonade out of lemons, another to proclaim that lemons are what you'd hope for in the first place.
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