Rochelle B Lazarus famous quotes

Last updated: Sep 5, 2024

No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.
-- Rochelle B Lazarus

#Business #Agency #Mouths
One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.
-- Rochelle B Lazarus

#Business #Exercise #Thinking
We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted.
-- Rochelle B Lazarus

#Business #Cutting #Thinking
The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.
-- Rochelle B Lazarus

#Fun #Struggle #Thinking
Business can't trump happiness.
-- Rochelle B Lazarus

#Trump

One's mind has a way of making itself up in the background, and it suddenly becomes clear what one means to do.
Well, fancy giving money to the Government! Might as well have put it down the drain.
Liberty, as we all know, cannot flourish in a country that is permanently on a war footing, or even a near war footing. Permanent crisis justifies permanent control of everybody and everything by the agencies of central government.
Foreign Ministry guys don't become agents. Party officials, the Foreign Ministry nerds, tend not to volunteer to Western intelligence agencies.
Good isn't my thing but Sawyer's important to me. Please remember I've got my limits and you studying my mouth like you want a taste is pushing me dangerously close to the edge of those limits.
Well, sometimes if I go out to dinner with my family, people will come up to me and put their hand across my plate for me to shake, sometimes when I have a bite of food in my mouth. I find this a bit disturbing
The voice of experience keeps its mouth shut.
You never open your mouth until you know what the shot is.
By consequence I hold that no one ever did, or can do, anything for "society."... Comte invented the term altruism as an antonym for egoism , and it found its way at once into everyone's mouth, although it is utterly devoid of meaning, since it points to nothing that ever existed in mankind; This hybrid or rather this degenerate form of hedonism served powerfully to invest collectivism 's principles with a specious moral sanction, and collectivists naturally made the most of it.
Fortunately, however, birds don't understand pep talks. Not even St. Francis'. Just imagine, he went on, preaching sermons to perfectly good thrushes and goldfinches and chiff-chaffs! What presumption! Why couldn't he have kept his mouth shut and let the birds preach to him?

Rochelle B Lazarus famous quotes

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