George Lois famous quotes
Last updated: Sep 5, 2024
-
The more creative you are the more trouble you're in. You have to be courageous!
-- George Lois -
You can be cautious or you can be creative (but there's no such thing as a cautious creative).
-- George Lois -
Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.
-- George Lois -
The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.
-- George Lois -
Working hard and doing doing great work is as imperative as breathing. Creating great work warms the heart and enriches the soul. Those of us lucky enough to spend our days doing something we love, something we're good at, are rich. If you do not work passionately (even furiously) at being the best in the world at what you do, you fail your talent, your destiny, and your god.
-- George Lois -
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
-- George Lois -
Onwards and upwards, and never give your failures a second thought.
-- George Lois -
Never listen to music when you're trying go come up with a Big Idea.
-- George Lois -
Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow. The sooner you identify that bliss, which surely resides in the soul of most human beings, the greater your chance of a truly successful life. In the act of creativity, being careful guarantees sameness and mediocrity, which means your work will be invisible. Better to be reckless than careful. Better to be bold than safe. Better to have your work seen and remembered, or you've struck out. There is no middle ground.
-- George Lois -
But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about?
-- George Lois -
Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.
-- George Lois -
Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work.
-- George Lois -
If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.
-- George Lois -
Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.
-- George Lois -
The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
-- George Lois -
To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification
-- George Lois -
Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.
-- George Lois -
I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
-- George Lois -
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…
-- George Lois -
Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
-- George Lois -
The accurate measure of a human being is what he or she actually gets done.
-- George Lois
You may also like:
-
Alexey Brodovitch
Graphic Designer -
Alvin Lustig
Graphic Designer -
Dan Wieden
Executive -
David Ogilvy
Businessman -
Hal Riney
Executive -
Helmut Krone
Art Director -
Herb Lubalin
Graphic Designer -
Jerry Della Femina
Restaurateur -
Jessica Helfand
Graphic Designer -
Lee Clow
Art Director -
Mary Wells Lawrence
Executive -
Michael Bierut
Graphic Designer -
Milton Glaser
Graphic Designer -
Neville Brody
Graphic Designer -
Paul Arden
Author -
Paul Rand
Graphic Designer -
Saul Bass
Graphic Designer -
Seymour Chwast
Graphic Designer -
Steven Heller
Art Director