Lee Clow famous quotes

04-09-2025

Thereâ€™s an independence to surfing, itâ€™s just you and the ocean. There arenâ€™t a bunch of rules,
-- Lee Clow

#Ocean #Surfing #Independence
An ad should be an appetizer, not a buffet
-- Lee Clow

#Buffets #Should #Appetizers
Your ad begins as an interruption. Make paying attention to it feel like a reward
-- Lee Clow

#Attention #Rewards #Feels
If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.
-- Lee Clow

#Done #Wells
Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
-- Lee Clow

#Creativity #Opportunity #Challenges
Managing brands is going to be more and more about trying to manage everything that your company does.
-- Lee Clow

#Trying #Doe #Company
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
-- Lee Clow

#Baby #Steps #Baby Steps
If you'd put it in a Powerpoint deck don't put it in your ad
-- Lee Clow

#Deck #Powerpoint #Ads
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
-- Lee Clow

#Ideas #Scary
Consumers never complain about ads being too smart.
-- Lee Clow

#Smart #Complaining #Consumers
TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.
-- Lee Clow

#Attention #Lines #Tvs
Shocking is easy. Shockingly brilliant, a bit more challenging.
-- Lee Clow

#Challenges #Brilliant #Easy
Iâ€™d rather apologize than to be so timid as to never try to do anything smart or brave.
-- Lee Clow

#Smart #Brave #Trying
Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
-- Lee Clow

#Dog #Car #Pet
Never start a conversation with a yawn
-- Lee Clow

#Conversation
Actions speak louder than meetings.
-- Lee Clow

#Action #Speak #Meetings
I've never found a client's business problem that could be solved solely through advertising.
-- Lee Clow

#Clients #Advertising #Problem

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