Lee Clow famous quotes
50 minutes ago
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There’s an independence to surfing, it’s just you and the ocean. There aren’t a bunch of rules,
-- Lee Clow -
Your ad begins as an interruption. Make paying attention to it feel like a reward
-- Lee Clow -
If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.
-- Lee Clow -
Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
-- Lee Clow -
Managing brands is going to be more and more about trying to manage everything that your company does.
-- Lee Clow -
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
-- Lee Clow -
If you'd put it in a Powerpoint deck don't put it in your ad
-- Lee Clow -
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
-- Lee Clow -
Consumers never complain about ads being too smart.
-- Lee Clow -
TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.
-- Lee Clow -
Shocking is easy. Shockingly brilliant, a bit more challenging.
-- Lee Clow -
I’d rather apologize than to be so timid as to never try to do anything smart or brave.
-- Lee Clow -
Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
-- Lee Clow -
I've never found a client's business problem that could be solved solely through advertising.
-- Lee Clow
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