John Sculley famous quotes

03-25-2025

People who take risks are the people you'll lose against.
-- John Sculley

#People #Risk
What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.
-- John Sculley

#Jobs #Decision #Important
If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today
-- John Sculley

#Moon #Men #Valleys
Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
-- John Sculley

#Jobs #Apples #Marketing
We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
-- John Sculley

#Leadership #Teacher #Teenage
You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.
-- John Sculley

#Thinking
People are going to be most creative and productive when they're doing something they're really interested in.
-- John Sculley

#People #Creative #Productive
Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.
-- John Sculley

#Jobs #Design #Methodology
The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment
-- John Sculley

#Ideas #Leader #Tests
Apple is so focused on its vision that it does things in a very careful, deliberate way.
-- John Sculley

#Apples #Vision #Doe
There are just moments when all the stars are aligned for breakthrough products.
-- John Sculley

#Stars #Moments #Breakthrough
The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
-- John Sculley

#Communication #Technology #Iphone
Great marketing cannot sell a pedestrian product very well.
-- John Sculley

#Money #Marketing #Pedestrians
Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
-- John Sculley

#Business #Believe #America
I feel most badly, though, [because] after 10 years, I was at the company, I wanted to go back to New York where I was from. Why I didnâ€™t go to Steve Jobs and say, â€˜Steve, letâ€™s figure out how you can come back and lead your company.â€™ I didnâ€™t do that, it was a terrible mistake on my part. I canâ€™t figure out why I didnâ€™t have the wisdom to do that. But I didnâ€™t. And as life has it, shortly after that, I was fired.
-- John Sculley

#Jobs #New York #Mistake
Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.
-- John Sculley

#Ignorance #Together #Population
The news of my pregnancy spread like a forest fire in summer
-- John Sculley

#Summer #Pregnancy #Fire
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
-- John Sculley

#Business #Marketing #Action
No great marketing decisions have ever been made on qualitative data
-- John Sculley

#Business #Data #Decision
In the industrial age, the CEO sat on the top of the hierarchy and didn't have to listen to anybody ... In the information age, you have to listen to the ideas of people regardless of where they are in the organization.
-- John Sculley

#Organization #Ideas #People
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
-- John Sculley

#Selling #Branding #Bigs
In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.
-- John Sculley

#Jobs #People #Automation
If you spend too much time worrying about how other people perceive you, you'll never break the rules.
-- John Sculley

#Courage #People #Worry
Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.
-- John Sculley

#Years #Lessons #Way
Implementers aren't considered bozos anymore
-- John Sculley
Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have.
-- John Sculley

#Technology #Adoption #Lasts
I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.
-- John Sculley

#Mistake #Chance #Enough

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