Jonathan Ive famous quotes

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.
-- Jonathan Ive

#Inspirational Life #Faithful #Precious Things

There's no learning without trying lots of ideas and failing lots of times.
-- Jonathan Ive

#Ideas #Design #Trying

People’s interest is in the product, not in its authorship,
-- Jonathan Ive

#People #Authorship #Interest

There is beauty when something works and it works intuitively.
-- Jonathan Ive

Simplicity is somehow essentially describing the purpose and place of an object and product.
-- Jonathan Ive

#Simplicity #Design #Purpose

It's very easy to be different, but very difficult to be better.
-- Jonathan Ive

#Philosophical #Different #Easy

Apple stood for something and had a reason for being that wasn't just about making money.
-- Jonathan Ive

#Apples #Making Money #Reason

I think subconsciously people are remarkably discerning. I think that they can sense care.
-- Jonathan Ive

#Thinking #People #Care

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
-- Jonathan Ive

#Ideas #Creative #One Day

When something exceeds your ability to understand how it works, it sort of becomes magical.
-- Jonathan Ive

#Creativity #Ability #Working It

It's very easy to make something that is new. So we are trying to make things that are better.
-- Jonathan Ive

#Design #Trying #Easy

We're very genuinely designing the best products that we can for people.
-- Jonathan Ive

#People #Design

The nature of having ideas and creativity is incredibly inspiring.
-- Jonathan Ive

#Creativity #Ideas #Design

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
-- Jonathan Ive

#Missing #Trying #Possibility

The word design is everything and nothing. The design and the product itself are inseparable.
-- Jonathan Ive

#Design #Inseparable

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.
-- Jonathan Ive

#Thinking #Design #Suffering

The best ideas start as conversations.
-- Jonathan Ive

#Ideas #Design #Conversation

Designing and developing anything of consequence is incredibly challenging.
-- Jonathan Ive

#Design #Challenges #Consequence

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
-- Jonathan Ive

#Philosophical #Thinking #Order

We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.
-- Jonathan Ive

#Beautiful #Integrity #Numbers

A lot of what we are doing is getting design out of the way.
-- Jonathan Ive

#Design #Experience #Way

Simplicity is not the absence of clutter,
-- Jonathan Ive

#Simplicity #Absence #Clutter

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
-- Jonathan Ive

#Team #Excited #Exploration

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
-- Jonathan Ive

#Design #Simplicity #Yeah

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
-- Jonathan Ive

#Axes #Design #Challenges

We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity-for giving a damn.
-- Jonathan Ive

#Beautiful #Integrity #Thinking

We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.
-- Jonathan Ive

#People #Design #Trying

We try to solve very complicated problems without letting people know how complicated the problem was.
-- Jonathan Ive

#People #Trying #Problem

The quest for simplicity has to pervade every part of the process. It really is fundamental.
-- Jonathan Ive

#Simplicity #Fundamentals #Quests

We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
-- Jonathan Ive

#Not Good Enough #Stuff #Pushing

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
-- Jonathan Ive

#Father #Furniture #Incredibles

And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused.
-- Jonathan Ive

#Team #People #Important

With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
-- Jonathan Ive

#Phones #Numbers #Skins

Titles or organizational structures, that’s not the lens through which we see our peers,
-- Jonathan Ive

#Titles #Lenses #Peers

I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
-- Jonathan Ive

#Thinking #Views #Important

Its difficult to do something radically new, unless you are at the heart of a company.
-- Jonathan Ive

#Heart #Difficult #Company

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
-- Jonathan Ive

#Caring #Goal #Trying

I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
-- Jonathan Ive

#White #Apples #Thrill

Goal we've always had for design at Apple is to create solutions that are inevitable.
-- Jonathan Ive

#Apples #Goal #Design

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
-- Jonathan Ive

#Real #Simple #Simplicity

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
-- Jonathan Ive

#Design #Benefits #Wonderful

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
-- Jonathan Ive

#Philosophical #Simple #Simplicity

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.
-- Jonathan Ive

#Jobs #Philosophical #Opportunity

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.
-- Jonathan Ive

#Challenges #Problem #Consciousness

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.
-- Jonathan Ive

#Design #Made #Inseparable

We don't do focus groups - that is the job of the designer.
-- Jonathan Ive

#Jobs #Design #Focus

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
-- Jonathan Ive

#Greed #Design #Care

The most important thing is that you actually care, that you do something to the very best of your ability
-- Jonathan Ive

#Important #Care #Ability

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.
-- Jonathan Ive

#Caring #Views #Simplicity

We say no to a lot of things so we can invest an incredible amount of care on what we do.
-- Jonathan Ive

#Design #Care #Incredibles

To design something really new and innovative you have to reject reason.
-- Jonathan Ive

#Design #Reason #Innovative

Perhaps I'd like to design cars, but I don't think I'd be much good at it.
-- Jonathan Ive

#Thinking #Car #Design

To do something innovative means that you reject reason.
-- Jonathan Ive

#Mean #Reason #Innovative

The absence of clutter is just a clutter-free product. That's not simple.
-- Jonathan Ive

#Simple #Design #Absence

What we make testifies who we are. People can sense care and can sense carelessness.
-- Jonathan Ive

#People #Design #Care

What we don't include is as important as what we do include.
-- Jonathan Ive

#Design #Important

There are 9 rejected ideas for every idea that works.
-- Jonathan Ive

#Ideas #Design #Rejected

We shouldn't be afraid to fail- if we are not failing we are not pushing.
-- Jonathan Ive

#Design #Pushing #Failing

The computer industry is creatively bankrupt.
-- Jonathan Ive

#Design #Computer

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
-- Jonathan Ive

#Sight #Numbers #Trying

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
-- Jonathan Ive

#Philosophical #Goal #Simplicity

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
-- Jonathan Ive

#Natural #Obvious #Inevitable

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.
-- Jonathan Ive

#Ideas #People #Firsts

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.
-- Jonathan Ive

#Design #Different #Looks

I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
-- Jonathan Ive

#Thinking #Care #Speech

In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials.
-- Jonathan Ive

#People #Giving #Missing

Really great design is hard. Good is the enemy of great,
-- Jonathan Ive

#Design #Enemy #Great Design

One thing most people don't know is that Steve Jobs is an exceptional designer.
-- Jonathan Ive

#Jobs #People #Designer

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
-- Jonathan Ive

#Apples #Goal #Design

There's no other product that changes function like the computer.
-- Jonathan Ive

#Computer #Function

As a kid, I remember taking apart whatever I could get my hands on.
-- Jonathan Ive

#Kids #Hands #Remember

If you are truly innovating, you don't have a prototype you can refer to.
-- Jonathan Ive

#Design #Prototype

So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
-- Jonathan Ive

#Philosophical #Thinking #Trying

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.
-- Jonathan Ive

#Philosophical #Interesting #Priorities

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.
-- Jonathan Ive

#Philosophical #Broken #Tools

The memory of how we work will endure beyond the products of our work.
-- Jonathan Ive

#Memories #Philosophical #Endure

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
-- Jonathan Ive

#Philosophical #Order #Essence

Apple's Jony Ive describes his "fanatical" approach to design in new interview
-- Jonathan Ive

#Philosophical #Apples #Design

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
-- Jonathan Ive

#Philosophical #Perception #Stuff

Different and new is relatively easy. Doing something thats genuinely better is very hard.
-- Jonathan Ive

#Different #Easy

Very often design is the most immediate way of defining what products become in people's minds.
-- Jonathan Ive

#Philosophical #People #Design

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
-- Jonathan Ive

#Apples #Design #Alternatives

A small change at the beginning of the design process defines an entirely different product at the end.
-- Jonathan Ive

#Design #Different #Ends

If something is not good enough, stop doing it.
-- Jonathan Ive

#Not Good Enough #Design #Good Enough

I left London in 1992, but I'm there 3-4 times a year, and love visiting.
-- Jonathan Ive

#Years #And Love #London

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money,
-- Jonathan Ive

#Successful #People #Goal

I discovered at an early age that all I've ever wanted to do is design.
-- Jonathan Ive

#Design #Age #Wanted

Simplification is one of the most difficult things to do.
-- Jonathan Ive

#Business #Difficult #Simplification

It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.
-- Jonathan Ive

#Exercise #People #Easier

Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.
-- Jonathan Ive

#Jobs #Irrelevance #Apples

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
-- Jonathan Ive

#Philosophical #Mean #Design

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
-- Jonathan Ive

#Years #Design #Three

The best design explicitly acknowledges that you cannot disconnect the form from the material--the material informs the form,
-- Jonathan Ive

#Design #Form #Acknowledge