"As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service."

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Source : "Former Apple CEO John Sculley on the consumer revolution in healthcare". Interview with Halle Tecco, venturebeat.com. July 31, 2013.

John Sculley

#Selling Quotes #Branding Quotes #Bigs Quotes

“I looked at my shoulder and saw a javelin stuck in it. I was in shock.”
“I don't think that the Pulitzer should be given the way it is. I think the competition should be anonymous. I think completely different people would win it if the names were taken off because a lot of it is done on relationships and names.”

Source : "The Gospel According To John Corigliano". Interview with Frank J. Oteri, www.newmusicbox.org. February 1, 2005.
“Like Venice, Italy, New Orleans is a cultural treasure. And everyone who lived in the city should be allowed to come back. But that doesn't mean that they all should live in exactly the same spot that they lived before.”
“Uncertainty is the prerequisite to gaining knowledge and frequently the result as well.”
“As my mom always said, 'You'd rather have smile lines than frown lines.'”
“Whether you want to uncover the secrets of the universe, or you just want to pursue a career in the 21st century, basic computer programming is an essential skill to learn”
“We also own a little boat and I'm like a kid with it. I take off early in the morning, fishing rod in tow, and just drift about the ocean all day.”
“Even a total and universal disarmament does not guarantee the maintenance of peace.”

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