Phil Dusenberry famous quotes

Last updated: Sep 5, 2024

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...
-- Phil Dusenberry

#Writing #Marketing #Ransom
The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters.
-- Phil Dusenberry

#Fun #Business #Agency
Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.
-- Phil Dusenberry

#Witty #Business #Creative
In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.
-- Phil Dusenberry

#Ideas #Inspire #Fuel
A brand is nothing but an expression of the consumerâ€™s loyalty and trust.
-- Phil Dusenberry

#Loyalty #Expression #Consumers
That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.
-- Phil Dusenberry

#Ideas #Differences #Inspire

My spelling is Wobbly. It's good spelling but it Wobbles, and the letters get in the wrong places.
Because of a friend, life is a little stronger, fuller, more gracious thing for the friend's existence, whether he be near or far. If the friend is close at hand, that is best; but if he is far away he still is there to think of, to wonder about, to hear from, to write to, to share life and experience with, to serve, to honor, to admire, to love.
I had casually rented an apartment that cost $75 a month because I expected my writing to pay my way.
If the first requisite for writing well about food is a good appetite, the second is to put in your apprenticeship as a feeder when you have enough money to pay the check but not enough to produce indifference of the total.
I think putting labels on people is just an easy way of marketing something you don't understand.
I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.
Babies and young children are like the research and development division of the human species, and we grown-ups are production and marketing,
It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.
No family of an American hostage has ever been prosecuted for paying a ransom for the return of their loved ones. The last thing we should ever do is to add to a family's pain.
Being born he have himself as our Companion, Eating with us he gave himself as Food, Dying He became our Ransom, Reigning he gives himself as our Reward

Phil Dusenberry famous quotes

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