Jay Conrad Levinson famous quotes

Last updated: Sep 5, 2024

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
-- Jay Conrad Levinson

#Perfect #Marketing #Events
There is extraordinary chemistry that exists in long-term relationships
-- Jay Conrad Levinson

#Educational #Long #Chemistry
Your website is the window of your business. Keep it fresh, keep it exciting.
-- Jay Conrad Levinson

#Window #Exciting #Website
Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
-- Jay Conrad Levinson

#Goal #Joy #Energy
Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
-- Jay Conrad Levinson

#Marketing #Groups #Messages
More than half your marketing time should be devoted to your existing customers.
-- Jay Conrad Levinson

#Marketing #Half #Should
When you view marketing from the vantage point of the guerrilla, you realize that itâ€™s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. Itâ€™s about them. I hope you never forget that.
-- Jay Conrad Levinson

#Opportunity #Views #Goal
Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.
-- Jay Conrad Levinson

#Mean #Opportunity #Marketing
TheÂ guerrillaÂ is obsessedÂ withÂ benefits. WheneverÂ offering a product or service,Â sheÂ focuses on howÂ it willÂ benefitÂ the consumer and buildsÂ everythingâ€”theÂ product,Â theÂ delivery,Â the marketingâ€”aroundÂ thatÂ benefit.
-- Jay Conrad Levinson

#Offering #Marketing #Benefits
Most people are great at absorbing information.Â Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
-- Jay Conrad Levinson

#Clueless #People #Giving
If you donâ€™t believe in your product, or if youâ€™re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.
-- Jay Conrad Levinson

#Believe #Odds #Marketing
In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.
-- Jay Conrad Levinson

#Order #Decision #Needs
There are two kinds of marketing: expensive and inexpensive.Â Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that worksâ€”regardless of cost.
-- Jay Conrad Levinson

#Two #Marketing #Cost

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