"In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits."

--

Source : Jay Conrad Levinson, Seth Godin (1994). “The Guerrilla Marketing Handbook”, p.4, Houghton Mifflin Harcourt

Jay Conrad Levinson

#Order Quotes #Decision Quotes #Needs Quotes

“Boys were a very essential part of rock & roll. The girls were more onlookers.”
“I'm a baseball player. Not being able to play baseball certainly was a lonely thing.”
“We changed our image. At least when we ran out on the field or broke the huddle, we would look like winners.”
“Many poets are not poets for the same reason that many religious men are not saints: they never succeed in being themselves. They never get around to being the particular poet or the particular monk they are intended to be by God. They never become the man or the artist who is called for by all the circumstances of their individual lives. They waste their years in vain efforts to be some other poet, some other saint...They wear out their minds and bodies in a hopeless endeavor to have somebody else's experiences or write somebody else's poems.”
“A 'diet' is simply an individual's eating regimen: it doesn't have to mean the restrictive plan we've come to associate this word with.”
“You can cage the songbird, but you can't make her sing. And you can trap the free bird, but you'll have to clip her wings.”

Source : Song: Cage The Songbird, Album: Blue Moves
“I think my heartbeat might be the Morse code for â€˜inappropriate.â€™”
“It's amazing to hear, as a voice matures and then starts to decline, what kind of emotion is still conveyed by a really good vocalist.”

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