"There are two kinds of marketing: expensive and inexpensive.Â Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that worksâ€”regardless of cost."

--

Source : Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.82, Houghton Mifflin Harcourt

Jay Conrad Levinson

#Two Quotes #Marketing Quotes #Cost Quotes

“To find happiness, it is not quite difficult thing. It is just enough to distinguish the blue of the sky from the pink of peach flowers which are opening out.”
“The only thing a true introvert dislikes more than talking about himself is repeating himself.”
“We only have what we give.”
“I learned that the political is above the legal, that's why when my advisors tell me, Evo, what you are doing is illegal, I say, if it is illegal, then do it legal, you have studied for that".”
“Imagination! My problem is that I have so many ideas, I never have enough time to use them all. Just the other day I thought up eleven things I could do with a flowerpot. Eleven! Three of those things didn't even involve plants.”
“Every tooth in a man's head is more valuable than a diamond.”
“My point of view and philosophy continues to change and grow. As the years go by you go through this evolution.”
“I wanted this to be a movie on TV so I could press the off button and make it all go away.”

Source : Michelle Rowen (2012). “Dark Kiss”, p.60, Harlequin

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