"Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better."

--

Source : Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.8, Houghton Mifflin Harcourt

Jay Conrad Levinson

#Marketing Quotes #Groups Quotes #Messages Quotes

“I know I am extraordinarily lucky to be doing what I am doing. I have worked hard along the way and I have been blessed too. I have had a great life.”
“The Talmud is to this day the circulating heart's blood of the Jewish religion. Whatever laws, customs or ceremonies we observe-whether we are orthodox, conservative, reform or merely spasmodic sentimentalists-we follow the Talmud. It is our common Law.”
“Procrastination is not Laziness", I tell him. "It is fear. Call it by its right name, and forgive yourself.”
“Faith is not believing that God can, but that God will.”
“I am going to spend my time today just thanking the people that played a role in my career, because I truly do believe that I was blessed by a lot of people that paths crossed mine as I went down the road in my career.”
“I think a film set is a quite controlled environment and you feel like you can trust them and it is going to be a safe place to work, but I really don't think about it.”
“When I say my work is travel, that's what I'm doing. And part of being biracial and multicultural is I'm always playing with genre and genre expectations. So even if I say I'm doing straight memoir, you'll see that I'm doing weird stuff with the structure. I've got images, I've got lyrics, and I've got journalism. I really try to not get stuck in genre expectations.”

Source : Source: therumpus.net
“The instrument of expansion of Classical civilization was a social organization, slavery.”

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