"When you view marketing from the vantage point of the guerrilla, you realize that itâ€™s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. Itâ€™s about them. I hope you never forget that."

-- Jay Conrad Levinson

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