David Meerman Scott famous quotes

Last updated: Sep 5, 2024

On the web, you are what you publish.
-- David Meerman Scott

#Publish
You canÂ buy attention (advertising). You canÂ beg for attention from the media (PR). You canÂ bug people one at a time to get attention (sales). Or you canÂ earn attention by creating something interesting and valuable and then publishing it online for free.
-- David Meerman Scott

#Media #Creating #Interesting
Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.
-- David Meerman Scott

#Ideas #People #Entrepreneur
Think like a publisher, not a marketer.
-- David Meerman Scott

#Thinking #Marketers
The urgent can drown out the important.
-- David Meerman Scott

#Important
If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.
-- David Meerman Scott

#Media #Marketing #Experts
Nobody cares about your products (except you)
-- David Meerman Scott

#Marketing #Care #Nobody Cares
Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.
-- David Meerman Scott

#Agency #Self #People
Real time is a new mindset in marketing, and that's what inbound marketing is all about.
-- David Meerman Scott

#Real #Marketing #Mindset
What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.
-- David Meerman Scott

#Profound #What If #Growth
You sell more when you stop selling.
-- David Meerman Scott

#Selling
Don't start by talking about your products and services instead think about the people you are trying to reach
-- David Meerman Scott

#Thinking #Talking #People
The difference is conflict, an important yet overlooked aspect of all good communications.
-- David Meerman Scott

#Communication #Differences #Important
Itâ€™s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. Itâ€™s still about relationships although today we have new tools and techniques at our disposal.
-- David Meerman Scott

#Years #Marketing #Today
It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.
-- David Meerman Scott

#Creating #Pitching #Today
The time is now. Now we can market in real time. Now we can market instantly.
-- David Meerman Scott

#Real
...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.
-- David Meerman Scott

#Organization #Marketing #Stories
Social Media are tools, Real Time is a mindset.
-- David Meerman Scott

#Real #Media #Marketing
Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
-- David Meerman Scott

#Marketing #Needs #Way
Marketing is not about your agency winning awards. It's about your organization winning business.
-- David Meerman Scott

#Inspirational #Winning #Awards
As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.
-- David Meerman Scott

#Communication #Player #Ideas
Focus on your buyers and your buyers problems
-- David Meerman Scott

#Focus #Problem #Buyers

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