Jay Baer famous quotes

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
-- Jay Baer

#Giving #Marketing #Stories

Activate your fans, don’t just collect them like baseball cards.
-- Jay Baer

#Baseball #Fans #Cards

Social media is an ingredient, not an entree.
-- Jay Baer

#Media #Ingredients #Social Media

The goal is not to be good at social media, the goal is to be good at business because of social media.
-- Jay Baer

#Media #Goal #Social

Focus On How To Be Social, Not On How To Do Social.
-- Jay Baer

#Focus #Social Media #Social

Passion is the gasoline of social media,
-- Jay Baer

#Passion #Media #Gasoline

A lot of companies are still using social as the world’s shortest press release.
-- Jay Baer

#World #Social #Release

Facebook Fan Pages are email newsletters with smaller pictures.
-- Jay Baer

#Email #Fans #Pages

All companies would be better off if they stopped trying to be amazing and just focused on being useful.
-- Jay Baer

#Trying #Would Be #Company

You must market your marketing.
-- Jay Baer

#Marketing

You have to understand not just what your customers need, but how and where they prefer to access information.
-- Jay Baer

#Needs #Information

Give away everything you know, one bite at a time.
-- Jay Baer

#Giving

Social media doesn’t create negativity, it uncovers it.
-- Jay Baer

#Media #Negativity #Social Media

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
-- Jay Baer

#Influence #Advocacy #Employee

Every company is its own TV station, magazine, and newspaper.
-- Jay Baer

#Magazines #Tvs #Newspapers

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
-- Jay Baer

#Information #Persuasive #Relevant

Social media allows big companies to act small again.
-- Jay Baer

#Media #Social #Bigs

Never build your content ship on rented land.
-- Jay Baer

#Land #Ships

True advocacy is born from culture, not technology or marketing.
-- Jay Baer

#Technology #Marketing #Culture

Smart marketing is about help not hype.
-- Jay Baer

#Smart #Hype #Marketing

There is a very fine line between listening and stalking.
-- Jay Baer

#Listening #Lines #Social Media

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
-- Jay Baer

#Moving #Keys #Apps

True influence drives action, not just awareness.
-- Jay Baer

#Action #Influence #Awareness

In 2012, 40 of the top companies to work for were also among the top companies in social media.
-- Jay Baer

#Media #Social Media #Social

Text is the gateway drug to real time marketing.
-- Jay Baer

#Real #Drug #Marketing

Stop trying to be amazing and start being useful.
-- Jay Baer

#Trying #Stop Trying

Make your marketing so useful people would pay you for it.
-- Jay Baer

#People #Marketing #Pay

Social media is the ultimate canary in the coal mine
-- Jay Baer

#Media #Coal #Social

The goal of social media is to turn customers into a volunteer marketing army
-- Jay Baer

#Army #Media #Volunteer

Everyone says social media is a unicorn, but maybe it’s just a horse?
-- Jay Baer

#Horse #Media #Unicorn

You must fight social media fire with social media water.
-- Jay Baer

#Fighting #Fire #Media

Social media changes the relationship between companies and customers from master and servant, to peer to peer.
-- Jay Baer

#Media #Peers #Social

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
-- Jay Baer

#Media #Accountability #Marketing

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
-- Jay Baer

#Marketing #Facts #Losing

The entirety of the world's knowledge is in your pants right now.
-- Jay Baer

#World #Pants

Inspiration doesn't respond to meeting requests. You can't schedule greatness.
-- Jay Baer

#Inspiration #Greatness #Schedules

We are surrounded by data, but starved for insights.
-- Jay Baer

#Data #Insight

Social media is about people, not logos.
-- Jay Baer

#Media #People #Logos

If you create Youtility, your customers will keep you close.
-- Jay Baer

Give yourself permission to make the story bigger.
-- Jay Baer

#Giving #Stories #Permission

Everything ultimately comes down to trust.
-- Jay Baer

If your competitors start copying you then you are doing something right!
-- Jay Baer

#Copying #Social Media #Competitors

When brands talk about themselves in real time, it’s just boring faster.
-- Jay Baer

#Real #Boring #Faster

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
-- Jay Baer

#Two #Differences #Important

People check their phone an average of 110x a day.
-- Jay Baer

#Phones #Average #People

95% of millennials say their friends are the most credible source of product information.
-- Jay Baer

#Millennials #Information #Social Media

Content is fire and social media is gasoline.
-- Jay Baer

#Fire #Media #Gasoline

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
-- Jay Baer

#Thinking #Media #Track

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
-- Jay Baer

#Moving #Media #Boards

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
-- Jay Baer

#Home #Thinking #Marketing

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
-- Jay Baer

#Thinking #Marketing #Answers

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
-- Jay Baer

#Interesting #Wife #Marketing

Content that helps is superior to content that sells.
-- Jay Baer

#Helping