Saul Bass famous quotes

04-12-2025

The nature of process, to one degree or another, involves failure. You have at it. It doesnâ€™t work. You keep pushing. It gets better. But itâ€™s not good. It gets worse. You got at it again. Then you desperately stab at it, believing â€œthis isnâ€™t going to work.â€ And it does!
-- Saul Bass

#Believe #Get Better #Doe
Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story
-- Saul Bass

#Simple #Essence #Trying
Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.
-- Saul Bass

#Interesting #Design #Creative
Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.
-- Saul Bass

#Creativity #Play #Creative
Design is thinking made visual.
-- Saul Bass

#Thinking #Design #Made
I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or that the client thinks it's worth anything, or whether it is worth anything. It's worth it to me. It's the way I want to live my life. I want to make beautiful things, even if nobody cares.
-- Saul Bass

#Beautiful #Thinking #Giving
There is nothing glamorous in what I do. I'm a working man. Perhaps Iâ€™m luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.
-- Saul Bass

#Men #Thinking #Satisfaction
I often think that presentations are more difficult than the work itself.
-- Saul Bass

#Thinking #Difficult
I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.
-- Saul Bass

#Beautiful #Design #Care
You see an artist, a creative person, can accept criticism or can live with the criticism much more easily than with being ignored. Criticism makes you feel alive. If somebody is bothered enough to speak vituperatively about it, you feel you have touched a nerve and you are at least 'in touch.' You are not happy that he doesn't like it, but you feel you are in contact with life.
-- Saul Bass

#Artist #Creative #Being Ignored
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
-- Saul Bass

#Emotional #Stories #Way
The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.
-- Saul Bass

#Thinking #Limits #Kind
Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because youâ€™re timid about it. But often, this turns out to be the best idea of all.
-- Saul Bass

#Ideas #Phrases #Kind
Have you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten institutions?
-- Saul Bass

#Ideas #Institutions #Radical
Logos are a graphic extension of the internal realities of a company.
-- Saul Bass

#Reality #Design #Logos
Whether or not you believe in God, you can probably sign on to the idea that being kind to others is divine. Just remember to include yourself in that circle of kindness.
-- Saul Bass

#Kindness #Believe #Circles
For the average audience, the credits tell them there's only three minutes left to eat popcorn. I take this â€˜deadâ€™ period and try to do more than simply get rid of names that filmgoers aren't interested in. I aim to set up the audience for what's coming; make them expectant.
-- Saul Bass

#Average #Names #Trying

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