"The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible."

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Source : "Saul Bass: A Life in Film & Design by Jennifer Bass and Pat Kirkham - review" by Philip French, www.theguardian.com. October 29, 2011.

Saul Bass

#Thinking Quotes #Limits Quotes #Kind Quotes

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