"There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market."

-- Philip Kotler

#Winning Quotes #Offering Quotes #Target Quotes

“We have to fight off the demons that have been hanging around suicide for centuries.”
“Let man heal the hurt places and revere whatever is still miraculously pristine.”
“It's the hardest thing in the world to be in a business where it's all about people accepting you, and you have a desperate need to be accepted, and yet you live in a, you operate in a society that's now very unaccepting.”
“I know, if anyone does - all research workers know - how much is missed that really matters because reports have to be written in officialese. They have to be, because a lot of us can't take anything seriously unless you make it dull for them.”

Source : "Trent's Own Case". Book by E. C. Bentley and H. Warner Allen, Chapter XXI: "Aunt Judith Knits", 1936.
“Sports, music, movies - basically, fans of any form of entertainment don't do a resume analysis before picking their favorite.”
“There is this looking at the world as shapes and patterns and colors that have meaning, and you can't deny the superficial because the superficial is what meets the eye. The content can never be disconnected from the surface, and this active interest in surface can never be disregarded from the good art that we admire.”
“I wish I had more time to visit schools.”
“If you have no character to lose, people will have no faith in you.”

You may also like:

Al Ries
Author
David A. Aaker
Consultant
David Allen
Consultant
Michael Porter
Professor
Peter Drucker
Author
Robert Kiyosaki
Investor
Seth Godin
Author
Sharon Lechter
Manager
Theodore Levitt
Economist