Quotes
Authors
Philip Kotler

"Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility."

Source : Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2010). “Marketing 3.0: From Products to Customers to the Human Spirit”, p.11, John Wiley & Sons

Philip Kotler

#Responsibility Quotes #Past Quotes #Years Quotes

“The culture of celebrity has become insane. It's all based on fantasy, and I find it creepy and disturbing.”

Source : Biography/Personal Quotes, www.imdb.com.
“Don't try to follow any trends, just concentrate on writing great songs and knowing your instrument. All the other stuff will fall into place.”
“A chance is what you take before you think about it. A calculated risk is what you take after you have evaluated all possible factors and have determined that risk”
“If you die, I'll die.' 'But is you live, I'll live.' - Bowman and Kestrel, Firesong”
“If I post a selfie, and you like it, it's of little cost to you, but it feels great to me. That becomes addictive, and you see people's narcissism so quickly. I think that's a very dangerous thing for us all to be addicted to.”

Source : Source: www.usatoday.com
“I thought I'd live to a ripe old age, because I always felt there was a lot to do. I had a driven feeling. I always thought in the present.”
“There is never enough horsepower......just not enough traction.”
“Only the slow reader will notice the odd crowd of images-flier, butcher, seal-which have gathered to comment on the aims and activities of the speeding reader, perhaps like gossips at a wedding.”

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