"The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas."

--

Philip Kotler

#Numbers Quotes #Issues Quotes #Keys Quotes

“We live in a dark and romantic and quite tragic world.”
“Falling out of love is chiefly a matter of forgetting how charming someone is.”
“The obvious danger is that in some situations [denial] can lead to procrastination in seeking help or to avoidance of action that might prevent harm.”
“There will be no end to the troubles of states,Or of humanity itself,Till philosophers become kings in this world,Or till those we now call kings and rulers really And truly become philosophers”
“Give up to grace. The ocean takes care of each wave 'til it gets to shore. You need more help than you know.”
“OKAY. So I was going to the library every Saturday. So what? So what? It's not like I was reading books or anything.”

Source : Gary D. Schmidt (2011). “Okay for Now”, p.71, Houghton Mifflin Harcourt
“We live and die; Christ died and lived!”
“Imitations only better the original.”

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