Martin Lindstrom famous quotes

03-28-2025

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications
-- Martin Lindstrom

#Communication #Media #Marketing
A global brand building strategy is, in reality, a local plan for every market.
-- Martin Lindstrom

#Reality #Strategy #Building
Brand handling synergy means developing and communicating your company's values and identity consistently.
-- Martin Lindstrom

#Mean #Identity #Synergy
Sex doesn't sell anything other than itself
-- Martin Lindstrom

#Sex
When we brand things, our brains perceive them as more special and valuable than they actually are.
-- Martin Lindstrom

#Brain #Special #Valuable
Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.
-- Martin Lindstrom

#Years #Gone #Shelves
Products are produced in the factory; brands are produced in our minds.
-- Martin Lindstrom

#Mind #Factories #Brands
Branding is not about what something says or what it means, but how it makes us feel.
-- Martin Lindstrom

#Mean #Branding #Feels
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.
-- Martin Lindstrom

#Emotional #World #Helping
What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.
-- Martin Lindstrom

#Apples #Community #Legos
Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.
-- Martin Lindstrom

#Data #Reason Why #Bigs
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
-- Martin Lindstrom

#Keys #Brain #Filters
Rituals build brands.
-- Martin Lindstrom

#Ritual #Brands
We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.
-- Martin Lindstrom

#Creativity #Our World #Boredom
Word-of-mouth is powerful, trusted, and cheap.
-- Martin Lindstrom

#Powerful #Mouths #Word Of Mouth
Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.
-- Martin Lindstrom

#Powerful #Upset #Brands
The enemy shapes the brand.
-- Martin Lindstrom

#Enemy #Shapes #Brands
Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.
-- Martin Lindstrom

#Religious #Practice #Hymns
Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.
-- Martin Lindstrom

#Religious #Unique #Color
Brands must make use of the inclination of consumers to be persuaded by friends.
-- Martin Lindstrom

#Use #Consumers #Brands
Remember, that the logo is really the dot on top of the i.
-- Martin Lindstrom

#Logos #Dots #Remember
Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.
-- Martin Lindstrom

#Thinking #Data #Foundation
Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.
-- Martin Lindstrom

#Messages #Encounters #Retail
Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.
-- Martin Lindstrom

#Emotional #Effort #Purpose
Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.
-- Martin Lindstrom

#Data #Want #Bigs
Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.
-- Martin Lindstrom

#Data #Space #Innovation
Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.
-- Martin Lindstrom

#Communication #Ideas #Messages

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