Akio Morita famous quotes

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
-- Akio Morita

#People #Watches #Research

In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
-- Akio Morita

#Running #Clever #Successful

I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
-- Akio Morita

#Believe #Growth #Atmosphere

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
-- Akio Morita

#Secret #Ingredients #Responsible

Curiosity is the key to creativity.
-- Akio Morita

#Graduation #Creativity #Keys

But make sure you don’t make the same mistake twice.
-- Akio Morita

#Mistake #Same Mistakes

A company will get nowhere if all of the thinking is left to management.
-- Akio Morita

#Thinking #Management #Company

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
-- Akio Morita

#Teamwork #Heart #Exercise

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
-- Akio Morita

#Ideas #World #Way

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
-- Akio Morita

#Different #Weapons #Break

Our plan is to lead the public with new products rather than ask them what kind of products they want,
-- Akio Morita

#Want #Kind #Plans

I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
-- Akio Morita

#School #Past #Matter

We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
-- Akio Morita

#Jobs #Healthy #Want

We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
-- Akio Morita

#Relationship #Leadership #Responsibility

Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
-- Akio Morita

#Quality #Way #Company

I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
-- Akio Morita

#Trying #Made #Employee

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
-- Akio Morita

#Real #People #Trying

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
-- Akio Morita

#Running #Mean #Long

Amenities are not of great concern to management in Japan.
-- Akio Morita

#Japan #Management #Concern

We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
-- Akio Morita

#Believe #Office #Want

Japanese attitudes toward work seem to be critically different from American attitudes.
-- Akio Morita

#Attitude #Different

I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
-- Akio Morita

#Mistake #Believe #Thinking

I believe people work for satisfaction.
-- Akio Morita

#Believe #People #Satisfaction

the company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
-- Akio Morita

#Fate #Bonus #Share

(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
-- Akio Morita

#Believe #Creativity #Government

The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
-- Akio Morita

#Fate #Feelings #Healthy

Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
-- Akio Morita

#Jobs #Giving #Important

An enemy of innovation could be your own sales force.
-- Akio Morita

#Business #Innovation #Enemy

The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
-- Akio Morita

#Mistake #Views #Important

The public does not know what is possible. We do.
-- Akio Morita

#Business #Doe

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
-- Akio Morita

#People #Understanding #Machines

From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
-- Akio Morita

#Creativity #People #Creative

My solution to the problem of unleashing creativity is always to set up a target.
-- Akio Morita

#Creativity #Target #Problem

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
-- Akio Morita

#Jobs #Creativity #Responsibility

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
-- Akio Morita

#Education #Jobs #People

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
-- Akio Morita

#Intelligent #People #Creative

When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
-- Akio Morita

#Jobs #Decision #Faults

The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
-- Akio Morita

#Jobs #Mistake #Mean

Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
-- Akio Morita

#Work #People #Kind

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
-- Akio Morita

#Creativity #Technology #Self

We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
-- Akio Morita

#Children #Growing Up #Learning

The only sure thing is that in business there are no sure things.
-- Akio Morita

#Business #Sure Thing

To gain profit is important, but you must invest to build up assets that you can cash in in the future.
-- Akio Morita

#Important #Cash #Gains

The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
-- Akio Morita

#Country #Ideas #Impact

In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
-- Akio Morita

#Moving #People #May

I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
-- Akio Morita

#Jobs #Mean #Want

While the United States has been busy creating lawyers, we have been busier creating engineers.
-- Akio Morita

#Creating #United States #Lawyer

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
-- Akio Morita

#Advertising #Promotion

My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
-- Akio Morita

#Creativity #Example #Apollo

without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
-- Akio Morita

#Long #Together #Fruition