Jonah Berger famous quotes
Last updated: Sep 5, 2024
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Going viral isn’t random, magic, or luck. It’s a science.
-- Jonah Berger -
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
-- Jonah Berger -
If something is built to show, it's build to grow.
-- Jonah Berger -
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
-- Jonah Berger -
People don't need to be paid to be motivated.
-- Jonah Berger -
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
-- Jonah Berger -
Connecting with others is rewarding; it makes us feel like we're not alone in the world.
-- Jonah Berger
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