Jonah Berger famous quotes

03-28-2025

Going viral isnâ€™t random, magic, or luck. Itâ€™s a science.
-- Jonah Berger

#Magic #Luck #Viral
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
-- Jonah Berger

#People #Magic #Growth
Top of mind means tip of tongue.
-- Jonah Berger

#Mean #Mind #Tongue
Marketing is about spreading the love.
-- Jonah Berger

#Marketing
If something is built to show, it's build to grow.
-- Jonah Berger

#Shows #Grows
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
-- Jonah Berger

#Decision #Mouths #Purchasing
People don't need to be paid to be motivated.
-- Jonah Berger

#People #Needs #Motivated
Virality isnâ€™t born, itâ€™s made.
-- Jonah Berger

#Born #Made
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
-- Jonah Berger

#Thinking #People #Focus
Connecting with others is rewarding; it makes us feel like we're not alone in the world.
-- Jonah Berger

#World #Feels #Not Alone

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