"People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride."

--

Source : Jonah Berger (2016). “Contagious: Why Things Catch On”, p.181, Simon and Schuster

Jonah Berger

#Thinking Quotes #People Quotes #Focus Quotes

“Men might as well project a voyage to the Moon as attempt to employ steam navigation against the stormy North Atlantic Ocean.”
“My work is a game, a very serious game.”
“It is only on the condition of humility and reverence before the world that our species will be able to remain in it.”
“My mind-set, my mental game and my hard work is at a first-round level. I play at a first-round level. I've done things that most guys haven't done.”
“...though one can be callous in Ireland one cannot be wholly opaque or material. An unearthly disturbance works in the spirit; reason can never reconcile one to life; nothing allays the wants one cannot explain.”
“I'm fascinated with genetic science, and I have been for a very long time. I always look at science and technology because I think that the developments in my lifetime have been so remarkable - and we're only at the tip of the iceberg with projects like decoding the human genome.”
“Like a fragrance to a flower, true happiness is an expression of your unconditional self...the real you.”
“Be a woman of Christ. Cherish your esteemed place in the sight of God. He needs you. This church needs you. The world needs you. A woman's abiding trust in God and unfailing devotion to things of the Spirit have always been an anchor when the wind and the waves of life were fiercest.”

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