"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

--

Source : "Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience". Book by Shaun Usher (p.190), 2016.

William Bernbach

#Art Quotes #Business Quotes #Advertising Quotes

“And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.”
“Sometimes you can learn, even from a bad experience. By coping you become stronger. The pain does not go away, but it becomes manageable.”
“If you could really accept that you weren't ok, you could stop proving you were ok. If you could stop proving that you were ok, you could get that it was ok not to be ok. If you could get that it was ok not to be ok you could get that you were ok the way you are. You're ok, get it?”
“How many young hearts have revealed the fact that what they had been trained to imagine, the highest earthly felicity, was but the beginning of care, disappointment, and sorrow, and often led to the extremity of mental and physical suffering.”

Source : Catharine Esther Beecher (1872). “Woman's Profession as Mother and Educator: With Views in Opposition to Woman Suffrage”, p.211
“I believe in manicures. I believe in overdressing. I believe in primping at leisure and wearing lipsitck.”
“My job is to lay it out clearly, not to give my policy prescriptions.Very little journalism is world changing. But if change is to happen, it will be because people with power have a better sense of whatâ€™s happening to people who have none.”
“What a poem means is as much what it means to others as what it means to the author; and indeed, in the course of time a poet may become merely reader in respect to his own works, forgetting his original meaning.”
“Forget yesterday, live for today. Tomorrow will take care of itself.”

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