"Brand perception is a brand’s reality"

-- Laura Ries

#Reality Quotes #Perception Quotes #Brands Quotes

“Even an abstract form has to have a likeness.”
“There's a whole system in Hollywood where the director never speaks to the studio, but I like to engage them in a discussion. I listen.”
“So I think there's going to be a constituent backlash against this thing soon, as they see it moving in that direction...Whether they can pass something before the American public wakes up, I don't know.”
“Be careful about reading health books. You may die of a misprint.”
“Worshiping the Devil is no more insane than worshiping God...It is precisely at the moment when positivism is at its high-water mark that mysticism stirs into life and the follies of occultism begin.”
“It's funny to be a critic.”
“We chose to do this work mathematically, which has the advantage of precision but is not always appreciated by readers. It is perhaps for this reason that anthropologists have not shown much interest in these models, unlike economists, for example, for whom the use of mathematics poses no problem. However, one could reach the same conclusions by using just a bit of common sense.”
“My interest in chemistry was started by reading Robert Kennedy Duncan's popular books while a high school student in Des Moines, Iowa, so that after some delay when it was possible for me to go to college I had definitely decided to specialize in chemistry.”

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