"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

-- David Ogilvy

#Leadership Quotes #Business Quotes #Vocabulary Quotes

“Everything that I decide to do means something, otherwise I don't do them.”
“We want to decipher skies and paintings, go behind these starry backgrounds or these painted canvases and, like kids trying to find a gap in a fence, try to look through the cracks in the world.”
“My father was very disappointed by war and fighting. And he thought language could help us out of cycles of revenge and animosity. And so, as a journalist, he always found himself asking lots of questions and trying to gather information. He was always very clear to underscore the fact that Jewish people and Arab people were brother and sister.”
“Any profound view of the world is mysticism. It has, of course, to deal with life and the world, both of which are nonrational entities.”
“Unless we form the habit of going to the Bible in bright moments as well as in trouble, we cannot fully respond to its consolations because we lack equilibrium between light and darkness.”
“Parenthood has the power to redefine every aspect of life - marriage, work, relationships with family and friends. Those helpless bundles of power and promise that come into our world show us our true selves- who we are, who we are not, who we wish we could be.”
“Ships that pass in the night, and speak each other in passing, only a signal shown, and a distant voice in the darkness; So on the ocean of life, we pass and speak one another, only a look and a voice, then darkness again and a silence.”
“The ordinariness of living to be old is too novel a thing to appreciate.”

Source : Ronald Blythe (1979). “The View in Winter: Reflections on Old Age”, p.13, Hymns Ancient and Modern Ltd

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