"A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product."

-- Al Ries

#Successful Quotes #Perception Quotes #Mind Quotes

“When I was a kid, I went to the store and asked the guy, Do you have any toy train schedules?”
“My purpose in performing is to communicate the joy I experience in living.”
“If you believe it's life or death for the kids, it changes everything you do.”
“Medicine cabinets are dangerous. Those doors, man. They'll just spring on you like a ninja.”

Source : Barry Lyga (2012). “I Hunt Killers”, p.168, Random House
“Instead of three networks you have three hundred or three thousand. Audiences are inundated with programming, and that sometimes gives them a sense of petulant entitlement.”

Source : Source: www.ericspitznagel.com
“If there is a class war-and there is-it is important that it should be handled with subtlety and skill. ... it is not freedom that Conservatives want; what they want is the sort of freedom that will maintain existing inequalities or restore lost ones.”
“every time God forgives us, God is saying that God's own rules do not matter as much as the relationship that God wants to create with us.”
“When asked whether he minded if someone smoked in a non-smoking compartment. Certainly not if you don't object if I'm sick.”

You may also like:

David A. Aaker
Consultant
David Allen
Consultant
David Ogilvy
Businessman
George S. Clason
Writer
James C. Collins
Author
Marty Neumeier
Author
Philip Kotler
Author
Seth Godin
Author
Theodore Levitt
Economist