Ivan Chermayeff famous quotes

Last updated: Sep 5, 2024

Sometimes there is simply no need to be either clever or original.
-- Ivan Chermayeff

#Clever #Design #Needs
Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.
-- Ivan Chermayeff

#Communication #Common Sense #Design
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.
-- Ivan Chermayeff

#Idaho #Design #Problem
A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.
-- Ivan Chermayeff

#Fashion #Long #Trends
As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must understand what people are, what they're up to, what they care about, how they feel.
-- Ivan Chermayeff

#People #Trying #World
Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.
-- Ivan Chermayeff

#Hands #Design #Language
There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between a product and an audience.
-- Ivan Chermayeff

#Fashion #Self #Bridges
There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology.
-- Ivan Chermayeff

#Technology #Simple #Ideas
Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed.
-- Ivan Chermayeff

#Mean #Design #Bed

I would love for people to think that I am as quick, clever, smart and heroic as the characters that I write, but those characters are characters.
God is clever, but not dishonest.
Man is a clever animal who behaves like an imbecile.
The other big factor in building trust quickly is site design quality. Mint.com has one of the best graphic designers ever (Jason Putorti) - he cares about every pixel, all the fonts, all the transparencies and effects. And that shows instantly. People do make judgments of trust on appearance - in the real world and online.
There has to be irony, both in design and in the objects. I see around me a professional disease of taking everything too seriously. One of my secrets is to joke all the time
As for a picture, if it isn't worth a thousand words, the hell with it.
It is the rare architect who does not hope in his heart to design a great building and for whom the quest is not a quiet, consuming passion.
Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.
Find a need and fill it. Successful businesses are founded on the needs of people.
Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.

Ivan Chermayeff famous quotes

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