"There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology."

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Source : Source: www.printmag.com

Ivan Chermayeff

#Technology Quotes #Simple Quotes #Ideas Quotes

“You were made to soar, to crash to earth, then to rise and soar again.”
“Prepare a noble death song for the day when you go over the great divide.”
“If the constitution goes, I go.”

Source : Interview conducted in 2001, broadcast on Fijian television, April 29, 2004.
“When people say "it's always the last place you look". Of course it is. Why would you keep looking after you've found it?”
“In scientific thinking are always present elements of poetry. Science and music requires a thought homogeneous.”
“I think I'm a good judge of character.”
“No matter size, weight, or age woman should never forget their divine worth. We are powerful, beautiful beings and should be treated as such.”
“Those nations of artists, finding their own individualism, and kind of standing against the world: to me that's the ultimate nightmare. I want to get lost and diffused in the world.”

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