Eugene Schwartz famous quotes

There is your audience. There is the language. There are the words that they use.
-- Eugene Schwartz

#Use #Language #Audience

The greatest mistake marketers make is trying to create demand.
-- Eugene Schwartz

#Mistake #Trying #Demand

The arts not only imbue our sense of sight, balance, movement, touch and hearing, they also lift our logical minds - the traditional focus of modern education - into the reaches of possibility, invention and genius.
-- Eugene Schwartz

#Art #Sight #Focus

This is the copywriters task: not to create mass desire — but to channel and direct it.
-- Eugene Schwartz

#Desire #Tasks #Mass

Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers.
-- Eugene Schwartz

#Advertising #Building #Breakthrough

Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.
-- Eugene Schwartz

#Block #Writing #Cities

No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.
-- Eugene Schwartz

#Promise #Facts #Emotion

You're my present and my future Sadie, I will use whatever power I have to make you happy.

Every time Paul and Gene use my makeup, they have to pay me a royalty check. I think they changed the makeup so they didn't have to pay me.

The true Tarot is symbolism; it speaks no other language and offers no other signs.

Language can be a way of hiding your thoughts and preventing communication.

We breathe in our first language, and swim in our second.

The most disastrous thing that you can ever learn is your first programming language.

As far as how much you listen to the audience, you listen to them when they really hate something.

There is an audience out there for literate films - slower, more observant, more human films, and they deserve to be made.

Always make the audience suffer as much as possible.

I maintain couchsurfing and crowdsurfing are basically the same thing — you're falling into the audience and you're trusting each other.