"Copy is not written. If anyone tells you â€˜you write copyâ€™, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in."

-- Eugene Schwartz

#Block Quotes #Writing Quotes #Cities Quotes

“If I limit myself to knowledge that I consider true beyond doubt, I minimize the risk of error but I maximize, at the same time, the risk of missing out on what may be the subtlest, most important and most rewarding things in life.”
“Life is too short not to live in peace.”
“I felt like a kid standing in the world's greatest video arcade without any quarters, unable to do anything but walk around and watch the other kids play.”
“I am only about half alive a large part of my strength is consumed in sitting up or walking. My nervous system is a shattered wreck, and I am absolutely bored & listless save when I come upon something which peculiarly interests me. However so many things do interest me, & interest me intensely, in science, history, philosophy, & literature; that I have never actually desired to die, or entertained any suicidal designs, as might be expected of one with so little kinship to the ordinary features of life.”
“I grow increasingly aware, and in more ways than expected that I am at the center of my own field; and whether it be folly or wisdom, it is a very pleasant feeling.”

Source : Heinrich Hertz, Johanna Hertz (1977). “Heinrich Hertz: Memoirs, Letters Diaries”, San Francisco Pr
“I didn't know what Facebook was, and now that I do know what it is, I have to say, it sounds like a huge waste of time.”
“The difference between style and fashion is quality.”
“The common enemy of humanity is man. In searching for a new enemy to unite us, we came up with the idea that pollution, the threat of global warming, water shortages, famine and the like would fit the bill. ...The real enemy then is humanity itself.”

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