Michael Schudson famous quotes

50 minutes ago

Sales may lead to advertising as much as advertising leads to sales.
-- Michael Schudson

#May #Advertising
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
-- Michael Schudson

#Business #Agency #Long
It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reliable. It is also a moral philosophy, a declaration of what kind of thinking one should engage in, in making moral decisions. It is, moreover, a political commitment, for it provides a guide to what groups one should acknowledge as relevant audiences for judging one's own thoughts and acts.
-- Michael Schudson

#Philosophy #Commitment #Thinking
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
-- Michael Schudson

#Advertising #Wonder #Advertisements
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
-- Michael Schudson

#Ignorance #Agency #Criticism
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
-- Michael Schudson

#Advertising #Should #Interest
Advertising generally works to reinforce consumer trends rather than to initiate them.
-- Michael Schudson

#Trends #Advertising #Consumers
If advertising is not an official or state art, it is nonetheless clearly art.
-- Michael Schudson

#Art #Advertising #States
Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community. Facts here are not aspects of the world, but consensually validated statements about it.
-- Michael Schudson

#Mean #Objectivity #Community
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
-- Michael Schudson

#Powerful #Dark #Agency
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
-- Michael Schudson

#Silly #People #Culture
Buy me and you will overcome the anxieties I have just reminded you of
-- Michael Schudson

#Anxiety #Overcoming #Advertising
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
-- Michael Schudson

#Subtle #Repetition #Obvious

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