"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."

--

Source : Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.108, Routledge

Michael Schudson

#Business Quotes #Agency Quotes #Long Quotes

“I'm a big fan of horror, personally.”
“In the process of planning and having a wedding, I forgot there would actually be a marriage, a union of minds, bodies, souls, and issues that would come together as soon as the ceremony was over.”
“Our invisibility is the essence of our oppression. And until we eliminate that invisibility, people are going to be able to perpetuate the lies and myths about gay people.”
“We seek your blessings and we seek your support. On one side there is the Shahzada and on the other side there is a tea seller. There is Namdaar and there is a Kamdaar. But we assure that after assuming responsibility we will not rest for a minute. All the time will be for the people.”
“This is a city of absolute enchantment in the literal sense of the word. It loosens all the bonds binding the traveller to his own age and sets him free to live in a past that is vital and crude but never ugly. Herat is as old as history and as moving as a great epic poem - if Afghanistan had nothing else it would have been worth coming to experience this.”

Source : Dervla Murphy (1987). “Full Tilt: Ireland to India with a Bicycle”, p.39, The Overlook Press
“When the Berlin Wall came down the Americans cried, Victory, and walked off the field.”
“I always wonder what drives us as Artists.”
“My daughter is a redneck woman, she's a redneck girl.”

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