"Brand is not what you say it is. Itâ€™s what they say it is."

--

Source : Marty Neumeier (2015). “The Brand Flip: Why customers now run companies and how to profit from it”, p.13, New Riders

Marty Neumeier

“It was a long time in the making, my divorce. One day became less special than the next, and pretty soon, we ceased all conversation. It is a sad day when you have nothing left to say.”
“The language of cinema as it has evolved has also excluded vast swathes of human experience. The forms we find in the process of making a film can start to redress this balance and venture into uncharted territory. This is not just about unsung identities but about the subtleties and nuances of contemplation, the drifting spaces in which the worlds of the very small and the very large collide. Camerawork is a part of that.”
“The advantage of wisdom is that you can play dumb. The opposite is more difficult.”
“Statistics don't lie. It's the people who make up the statistics that lie.”
“Studies have shown that the terms girl and lady have pejorative connotations: They conjure images of someone weaker and lazier; someone more nervous, afraid, dependent, immature, and inconsiderate; someone less sexy, intelligent, and certainly less charismatic than 'woman.' Indeed, the term woman is overwhelmingly interpreted as more favorable and is most often used to describe adult females who deserve respect.”
“[In China at that time:] The penalty for adultery is death by strangulation. Mai-da's mother has added the following note to this section; 'Adultery is a feminine vice. Copulation on the man's part is not his wife's concern, unless he sires a child. Then she must accept the child as one of his homestead.”
“Satire chooses and knows no objects. It arises by fleeing from them and their forcing themselves upon it.”
“With the Truman book, I wrote the entire account of his experiences in World War I before going over to Europe to follow his tracks in the war. When I got there, there was a certain satisfaction in finding I had it right - it does look like that.”

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