"Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower."

--

Source : Al Ries, Jack Trout (2006). “Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition”, McGraw Hill Professional

Al Ries

#Ivory Tower Quotes #Towers Quotes #Mud Quotes

“We must not falsely teach American history in our schools. We have a law requiring state textbook oversight to guard against frauds like Zinn, and it was encouraging to find that no Hoosier school district had inflicted his book on its students,”
“Science is an investigation," Coach said, sanding his hands together. "Science requires us to transform into spies." Put that way, science almost sounded fun. But I'd been in Coach's class long enough not to get my hopes up.”
“Give me a dozen healthy infants, well-formed, and my own specified world to bring them up in and I'll guarantee to take any one at random and train him to become any type of specialist I might select--doctor, lawyer, artist, merchant-chief, and, yes, even beggarman and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors. I am going beyond my facts and I admit it, but so have the advocates of the contrary and they have been doing it for many thousands of years.”
“We meant to temporarily disable her," Ian said. "Just a drop. But Natalie slipped during air turbulence. Before we could warn your nose-ringed nanny, she drenched us. Luckily, she allowed us to retrieve the antidote from our carry-on." "That's kindness," Amy said. "I made them agree to give me all their cash," Nellie explained. "That's bribery," Natalie grumbled.”
“To the scientist, the universality of physical laws makes the cosmos a marvelously simple place. By comparison, human nature-the psychologist's domain-is infinitely more daunting.”
“I'm not ready to do any compromises for my work.”
“The fault is in the one who blames. Spirit sees nothing to criticize.”
“E'en Beauty mourns in her decaying bower, That Time upon her angel brow should set His crooked autograph, and mar the jet Of glossy locks. Lo! how her chaplet green, The ***** frost and the canker worm destroy. Decay's dull film obscures those matchless eyes.”

Source : Isaac McLellan (1830). “The Fall of the Indian: With Other Poems”, p.25

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