"Marketing should focus on market creation, not market sharing"

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Source : Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company

Regis McKenna

#Focus Quotes #Marketing Quotes #Creation Quotes

“There's only one way to have a happy marriage and as soon as I learn what it is I'll get married again.”
“Even if everyone is doing it, wrong is never right”
“What I want to say is that I owe all the happiness of my life to you. You have been entirely patient with me & incredibly good. I want to say that - everybody knows it. If anybody could have saved me it would have been you. Everything has gone from me but the certainty of your goodness. I can't go on spoiling your life any longer. I don't think two people could have been happier than we have been.”
“My favorite single line from the QurÂ’an is from Surah 49:13, which says that God made us different nations and tribes that we may come to know one another, in the sense that diversity is holy and it was created by God. What we humans are meant to do with that diversity is engage in positive interaction with each other and come to know one another Â– because knowledge is holy and pluralism or positive engagement is holy.”
“We need to sacrifice something. And this is what I find lacking. We want to construct an image of ourselves as virtuous but we don't want to suffer for our beliefs. We want to change the world with a Facebook like. That's not how the world works.”
“Debate is masculine, conversation is feminine.”
“Come on 'long prosperous life!'”
“... You are the closest I will ever come to heaven, either here on Earth or in the afterlife, and I will not regret it, not even at the cost of your tears. So I go to my grave an unrepentant sinner, Iâ€™m afraid. There is no use in mourning one such as I, dearest... -Simon to Lucy in a letter before the last duel.”

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