"Impressive claims are made far more impressive by making them exact"

--

Source : Claude C. Hopkins (2016). “Scientific Advertising”, p.35, Laurus - Lexecon Kft.

Claude C. Hopkins

#Advertising Quotes #Claims Quotes #Made Quotes

“There is nobody that wants to win more than George Steinbrenner.”

Source : Interview with Chris Yandek, www.cyinterview.com. May 4, 2007.
“I'm not starry eyed, and I'm not money crazy.”
“What makes a date so dreadful is the weight of expectation attached to it. There is every chance that you may meet your soulmate, get married, have children and be buried side by side. There is an equal chance that the person you meet will look as if they've already been buried for some time.”

Source : Guy Browning (2004). “Never Hit a Jellyfish with a Spade: How to Survive Life's Smaller Challenges”, Gotham
“I grew up with such mixed feelings about LA, but I do love it. I grew up lectured by Woody Allen, for example, that LA was absurd, worthy of ridicule and contempt. Most people seem to describe Los Angeles as elementally despicable, or as someplace that requires an apology.”
“Hypertext, as Nelson [Ted Nelson] originally wrote, is interlinked reading and writing. Links make hypertext.”
“I think that a good Left is a party that always thinks about the future and doesn't care much about our past sins.”
“Perhaps that's what I feel, an outside and an inside and me in the middle, perhaps that's what I am, the thing that divides the world in two, on the one side the outside, on the other the inside, that can be as thin as foil, I'm neither one side nor the other, I'm in the middle, I'm the partition, I've two surfaces and no thickness, perhaps that's what I feel, myself vibrating, I'm the tympanum, on the one hand the mind, on the other the world, I don't belong to either.”

Source : Samuel Beckett (1970). “The collected works of Samuel Beckett”
“To design the future effectively, you must first let go of your past.”

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