"It's better to be first in the mind than to be first in the marketplace."

--

Source : Al Ries, Jack Trout (2009). “The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two”, p.15, Harper Collins

Al Ries

#Business Quotes #Mind Quotes #Firsts Quotes

“Why on earth should I care whether people read me with their eyes or their ears?”
“Reason may cure illusions, but not suffering.”
“The changing economic situation, the changing global market means it is understandable that employers are constantly raising the bar. It is challenging the education system to come up with ever higher standards to meet the expectation of employers.”
“I'm normally late, so I just kind of throw on the sort of thing that's at hand. And then I'll go through phases of wearing the same thing again and again and again - and my wardrobe is mainly about black and white, so it goes together. I'll play with certain elements, but I don't really think about it too much.”

Source : "Daphne Guinness: An Icon On Fashion's Cutting Edge". "All Things Considered" with Jacki Lyden, www.npr.org. November 13, 2011.
“I always begin with a source of inspiration that comes from nature. The story comes from my research, volunteering, and meeting the people involved in that story world. I am an intuitive writer and an image, sound, experience can all inspire a scene or a plot twist!”

Source : Source: www.maryannhenry.com
“First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.”
“Of all the alchemies of human connection-sex and childbirth and marriage and friendship-the strangest is this: You can stand up and tell a story that is made entirely, embarrassingly, of "I's," and a listening audience somehow turns each "I" into a "me." This alchemy, of self-absorption into shared experience, is the alchemy of all literature.”
“I think people can be trusted to know what makes them unhappy. Maybe we don't always know what we want exactly, but we can usually say what we don't with a fair amount of specificity.”

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