"There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules ... but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion."

-- William Bernbach

#Wise Quotes #Witty Quotes #Art Quotes

“From the music I make, to the things I do in my life, I'm true to my R&B core.”

Source : "Interview: Trey Songz Talks Complex Fashion Shoot and Musical Influences". Complex Interview, www.complex.com. April 17, 2010.
“When we do more than we are paid to do, eventually we will be paid more for what we do.”
“They hired us over the Internet, mailed us half the cash and promised the other half after we nailed the vampire." I lowered Grief until it pointed straight at Rudy's crotch. "You two wouldn't recognize the Internet if a server fell on your heads. So give it to me straight this time, Rudy, before I lose my temper and make sure Junior grows up an only child.”

Source : Jennifer Rardin (2011). “Once Bitten, Twice Shy: Book One of the Jaz Parks Series”, p.100, Hachette UK
“A key factor is to do training that is fun.”
“We prefer to find an explanation for why things are not perfect, and these rarely stand up to close scrutiny.”

Source : Charlie Campbell (2012). “Scapegoat: A History of Blaming Other People”, p.8, The Overlook Press
“He was a wonderful man. And when a man is that special, you know it sooner than you think possible. You recognize it instinctively, and you're certain that no matter what happens, there will never be another one like him.”
“He once told me that an August evening was "as hot as three toads in a Cuisinart," a comparison that left me blinking two days later.”
“I suppose that if we in intelligence were one day given three wishes, they would be to know everything, to be believed when we spoke, and in such a way to exercise an influence to the good in the matter of policy.”

Source : Sherman Kent, Center for the Study of Intelligence (U.S.). History Staff (1994). “Sherman Kent and the Board of National Estimates: collected essays”

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