"When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that."

-- Al Ries

#Mistake Quotes #Successful Quotes #Simple Quotes

“I see all mythology as one tradition, a way of disseminating knowledge that must come to us in code so that we can live sanely with it, since some forms of knowledge are too dark, or too complex, to be plainly spoken. And so we have these weird (and also sometimes entertaining and surprising and heartening) tales that belong to all of us.”

Source : "'Something Just Beyond Words'". Interview with Molly McArdle, logger.believermag.com. April 25, 2014.
“It is impossible to win the great prizes of life without running risks, and the greatest of all prizes are those connected with the home.”
“I feel blessed to be having a really easy pregnancy.”
“I just completed a tour in Europe. I played every night. This requires traveling some days for six hours in a van or a train or a car. After six weeks of that, I checked into the hotel and just fell apart.”
“We tend to use a new technology to do an old task more efficiently. We pave the cow paths.”

Source : "The mouse turns 40: An interview with Paul Saffo on technology’s past and future". Interview with Dean Takahashi, venturebeat.com. December 5, 2008.
“A scientist has to be neutral in his search for the truth, but he cannot be neutral as to the use of that truth when found. If you know more than other people, you have more responsibility, rather than less.”
“The reason I act is because I'm trying to understand why people are as they are.”

Source : Biography/Personal Quotes, www.imdb.com.
“The key to learning is feedback. It is nearly impossible to learn anything without it.”

Source : Steven D. Levitt, Stephen J. Dubner (2014). “Think Like a Freak: Secrets of the Rogue Economist”, p.28, Penguin UK

You may also like:

David A. Aaker
Consultant
David Allen
Consultant
David Ogilvy
Businessman
George S. Clason
Writer
James C. Collins
Author
Marty Neumeier
Author
Philip Kotler
Author
Seth Godin
Author
Theodore Levitt
Economist