"Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect."

--

Source : Al Ries, Jack Trout (2000). “Positioning: The Battle for Your Mind, 20th Anniversary Edition”, p.3, McGraw Hill Professional

Al Ries

#Mind Quotes #Position Quotes

“Independence, the freedom of a self-governing nation, is in my estimation the highest political good, for which any disadvantage, if need be, and any sacrifice are a cheap price.”

Source : John Enoch Powell, Richard Ritchie (1978). “A Nation Or No Nation?: Six Years in British Politics”, B. T. Batsford Limited
“Do not be afraid to go and to bring Christ into every area of life, to the fringes of society, even to those who seem farthest away, most indifferent.”
“I travel internationally a lot and I have a hard time sleeping and staying awake normally after crossing multiple time zones, especially going east. I've tried light therapy but not found it too helpful.”
“It is hard to describe the thrill of creative joy which the artist feels when the conviction seizes her that at last she has caught the very soul of the character she wishes to portray, in the music and action which reveal it.”
“It is peculiar to â€œressentiment criticismâ€ that it does not seriously desire that its demands be fulfilled. It does not want to cure the evil. The evil is merely the pretext for the criticism.”
“A faith that hasn't been tested can't be trusted.”
“The key to success in any kind of start up is your level of persistence. It's not so much your intellect. The Zuckerburg's, Pages and Brins, that succeed have such a level of belief in what they are doing that they will put up with the kind of crap that most people won't put up with, they are incredibly persistent and resilient.”
“We love women in proportion to their degree of strangeness to us.”

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