Yves Behar famous quotes
Last updated: Sep 5, 2024
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Advertising is the price companies pay for being unoriginal.
-- Yves Behar -
Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.
-- Yves Behar -
Designers have a responsibility to show the future as they want it to be - or at least as it can be, not just the way an industry wants it to be.
-- Yves Behar -
To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as big as it needs to be. Design is how you treat your customers. If you treat them well from an environmental, emotional, and aesthetic standpoint, you're probably doing good design.
-- Yves Behar -
You can't do good work on a short-term contract. You need to be engaged over a period of time.
-- Yves Behar
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Definition of 'Free': You pay for it whether or not you elect to receive it.
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But surely for everything you have to love you have to pay some price.
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Every one of my works, when I'm looking back, becomes some kind of solution, or something to concentrate on. Something to pay attention to and maybe change direction.
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Money coming in says I've made the right marketing decisions
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.
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In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!
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One company can serve some of your needs all of the time, or all of your needs some of the time, but never both.
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I bet it gets pretty lonely with only your ego for company.
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When you have trust and you get that trust in place throughout the company, people are empowered — people are free.
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