Daniel Starch famous quotes

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
-- Daniel Starch

#Marketing #Examination #Definitions

Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
-- Daniel Starch

#Mean #Agency #Competition

Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.
-- Daniel Starch

#Class #Example #Use

Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.
-- Daniel Starch

#Self #Would Be #Salt

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.
-- Daniel Starch

#Two #Numbers #People

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.
-- Daniel Starch

#Suicide #Running #Cheating

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.

Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.

Ordinarily logic is divided into the examination of ideas, judgments, arguments, and methods. The two latter are generally reduced to judgments, that is, arguments are reduced to apodictic judgments that such and such conclusions follow from such and such premises, and method is reduced to judgments that prescribe the procedure that should be followed in the search for truth.

Cut through the ridicule and search for factual information in most of the skeptical commentary and one is usually left with nothing. This is not surprising. After all, how can one rationally object to a call for scientific examination of evidence? Be skeptical of the skeptics.

We also have issue oriented storylines which are an examination of an issue, be it ethical or social.

Histhry is a post-mortem examination. It tellsye what a counthry died iv. But I'd like to know what it lived iv.

The criterion of true beauty is that it increases on examination; if false, that it lessens.

In computing, turning the obvious into the useful is a living definition of the word "frustration".

For me, there has never been one definition of beauty. I think we all have something to offer and when beauty shines from within, there can be no denying it